CANFIELD — Farmers National Bank has opened its new, innovative branch.
The Lab Branch at 4538 Boardman-Canfield Road, near the Route 11 ramps, features all of the bank’s emerging technology and customer service initiatives in one location.
The Lab Branch, led by branch manager Ricardo Cruz, features a team of video tellers who can virtually help customers with their banking needs via Interactive Teller Machines, in the lobby, vestibule and a two-lane drive-thru. The branch also includes a large video wall.
“With the Lab Branch, we took a traditional bank branch concept and completely reimagined it with a focus on digital innovations and customer experience,” Amber Wallace, executive vice president and chief retail/marketing officer, said in a news release. “We were able to create a one-of-a-kind banking experience that our customers have never seen before.”
The Lab Branch will provide an environment for Farmers to test out new customer service and technology initiatives and gain feedback on the experience. The insights gained from the branch will help in the rolling out of new technologies and services bank-wide, according to the release.