Skip to content

WATCH: Lordstown Motors releases first commercial for Endurance

Production of the all-electric pickup truck is expected to begin next summer.

LORDSTOWN — Lordstown Motors Corp. today released its first commercial for the Endurance, its new all-electric pickup truck.

The commercial features the truck in various scenes and touches on the journey to get here, as well as the road ahead.

“Endurance is our very nature — it’s fundamental, elemental, essential to our future. Endurance is what got us here, and there’s nowhere it can’t take us,” the voice-over says.

Lordstown Motors unveiled the Endurance in June during an event at its Lordstown plant. During the event, Vice President Mike Pence said, “Today is a new beginning for Lordstown, and it’s a new day for leadership in electric vehicles in the United States.”

If Lordstown Motors meets its goals, the Endurance will begin production next summer, Lordstown Motors CEO Steve Burns said.




Comments