LORDSTOWN — Lordstown Motors Corp. today released its first commercial for the Endurance, its new all-electric pickup truck.
The commercial features the truck in various scenes and touches on the journey to get here, as well as the road ahead.
“Endurance is our very nature — it’s fundamental, elemental, essential to our future. Endurance is what got us here, and there’s nowhere it can’t take us,” the voice-over says.
Lordstown Motors unveiled the Endurance in June during an event at its Lordstown plant. During the event, Vice President Mike Pence said, “Today is a new beginning for Lordstown, and it’s a new day for leadership in electric vehicles in the United States.”
If Lordstown Motors meets its goals, the Endurance will begin production next summer, Lordstown Motors CEO Steve Burns said.