Spotlight on the 2026 Best New Product Awards Nominees

Every year, American shoppers keep a close eye on the newest products shaping how they eat, live and care for their households. In celebration of this innovation, BrandSpark and Newsweek are excited to unveil the nominees for the 18th Annual Best New Product Awards-a program driven entirely by consumer insights and opinions.

Spanning categories such as food and beverage, personal care, health, beauty, and household essentials, the awards recognize standout product launches that are setting new standards in the marketplace. Brands large and small submit their most recent innovations, each aiming to earn consumer endorsement and the distinction of being named a Best New Product.

Wondering which launches are generating the most excitement this year? Head to NewNoteworthy.com to explore buzzworthy products. Award winners will be revealed in early 2026.

Until then, take a look at this exclusive sneak peek at some of the standout nominees competing for top honors:

Neuriva Memory 3D

A brain health supplement from Reckitt is formulated to support the three dimensions of memory: short-term, long-term, and working memory. It contains the clinically tested ingredients Cognicell®, derived from grapes, and Neurofactor™, a coffee fruit extract, to help with memory performance. The formula also includes vitamins B6, B12, and folic acid to support overall brain health.

Pampers Cruisers 360° Pull-On Diapers

Pampers Cruisers 360° now features E-Z Off tabs, an innovative upgrade designed to make diaper changes faster, easier and mess-free. Simply pull-on the diaper, tear both E-Z Off tabs completely for quick removal, then use both tabs to wrap the diaper for neat disposal. Easy on like a pant, easy off like a diaper – the best of both worlds!

Select Proformance ELITE Whey Protein Isolate

Silver Star Nutrition's whey protein isolate delivers 20 grams of fast‑absorbing protein and 2.5 grams of leucine per serving to support muscle recovery. Sourced from grass‑fed cows, the gluten‑free formula is NSF Certified and available in multiple flavors.

TAST!EZ

TAST!EZ is the bold, fun new brand bringing excitement to the shareables aisle-perfect for casual get-togethers and anytime snacking. These bite-sized crowd-pleasers are high quality, full of flavor, and familiar favorites with an irresistible twist, all ready in under 15 minutes. 5 delicious new SKUs: Buffalo Mac & Cheese Bites, Sweet Pork BBQ Triangles, Sour Cream Cheese Curds, Mexican-Style Street Corn Triangles, and Chili Mac & Cheese Bites.

Catalina Crunch Protein Granola

Catalina Crunch’s Protein Granola is made with carefully selected, wholesome ingredients like real nuts, gluten-free oat, soy, and rice crisps, and fan-favorite Catalina Crunch Cereal. Each crunchy serving delivers 13g protein, an excellent source of fiber, 1-2g sugar, and (of course!) delicious flavor. Available in Vanilla Almond, Honey Cashew, and Peanut Butter.

NIVEA MEN Age Defense Advanced Serum

This lightweight, fast‑absorbing serum targets early signs of aging by helping reduce the appearance of dark spots, fine lines, and wrinkles. Formulated with Thiamidol™ and hyaluronic acid, it moisturizes while promoting a more even‑looking complexion.

Lactéol® diarrhEase™ Kids

Lactéol® diarrhEase™ Kids contains Lactobacillus LB, a postbiotic that reaches the intestines intact to support digestive balance. By helping restore the natural community of gut microorganisms, it can ease occasional stomach discomfort and diarrhea. Postbiotics are non-living but active compounds that promote healthy digestive function while remaining gentle for children.

Dove Whole Body Deodorant Cooling Spray Coconut & Vanilla

This invisible deodorant spray cools skin instantly while delivering 72-hour odor control, even beyond underarms. Perfect for heatwaves, workouts, or daily freshness, Dove Whole Body Deo Cooling Spray is dermatologist-tested with 2 percent glycerin and vitamin E. The gentle, aluminum- and paraben-free formula nourishes, hydrates, and protects skin with every spray. Available in Peach & White, Raspberry & Rose, Sage & Lavender and Coconut & Vanilla.

Neutrogena Collagen Bank 15% Pure Vitamin C Serum

This dermatologist‑tested serum helps strengthen collagen, brighten skin tone, and improve discoloration. A 2% PHA exfoliant supports absorption of 15% pure vitamin C for smoother‑looking skin. The non-comedogenic formula is free from fragrance, parabens, phthalates and dyes.

Neutrogena Hair Restore Advanced Growth Scalp Serum

Neutrogena Hair Restore Advanced Growth Scalp Serum utilizes a patented Micro Peptide XP Complex to nourish growth 10 layers deep and is formulated with niacinamides and arginine to produce five nourishing compounds that work together to naturally reduce shedding and visibly enhance hair density.

Mrs. Meyers 3-in-1 Dog Shampoo

Created just for dogs, this pH-balanced and veterinarian-tested formula gently cleanses, conditions and deodorizes your four-legged friend’s skin and coat, while adding extra shine. Available in Sweet Chamomile and White Peach.

Mrs. Meyers Dog Deodorizing Spritz

Dog Deodorizing Spritz is an easy, no-rinse spritz featuring a gentle, pet-friendly formula that conditions coats and adds shine with just a few sprays. The gentle and soft spritz makes it easy to keep your dog feeling and smelling fresh. Available in Sweet Chamomile and White Peach

Mrs. Meyers Cat Deodorizing Spritz

An easy, no-rinse spritz made just for cats. This gentle formula conditions, coats and adds shine with just a few sprays, while the soft spritz makes for an easy application so even scaredy cats won’t be spooked by the sound or feel. Available in Sweet Chamomile and White Peach

Miss Bliss Anti-Stress Support

Miss Bliss combines affron® Saffron, Magnesium Glycinate, and L-Theanine to support mood balance, stress regulation and restful sleep. Clinical studies show affron® may reduce occasional anxious thoughts and low mood, while Magnesium and L-Theanine promote relaxation and help maintain healthy cortisol levels, without drowsiness or stimulation.*

Lifeway Foods Probiotic Smoothie + Collagen

Innovative functional beverage that supports both gut and skin health in one convenient, great-tasting product. This first-of-its-kind lineup incorporates Lifeway’s signature probiotic cultures with collagen and high-quality, bioavailable nutrients like vitamins A, B, D, protein and essential fatty acids, all of which are crucial to healthy skin cell production.

Eggland's Best Gouda & Spinach Omelets

Eggland's Best Gouda & Spinach Omelets are made with protein-rich egg whites blended with smoked gouda cheese and spinach. Each gluten-free omelet is ready in minutes, offering a convenient source of 15 grams of protein and calcium in a single-serve frozen format.

Eggland's Best Four Cheese Quiche

Eggland's Best Four Cheese Quiche features eggs baked in a buttery crust with Swiss, cheddar, white cheddar, and mozzarella cheeses. Each single-serve quiche provides 18 grams of protein and is an excellent source of vitamins D, E, and B12. Ready in about three minutes; no prep or cleanup.

VTech V-Hush™ Rocker Sound & Motion Stroller Soother

Gently rock your baby to sleep when on the go or at home with the VTech V-Hush Rocker Sound & Motion Stroller Soother with Night Light. A rocking mechanism inside the soother spins, creating a gentle rocking motion when attached to a stroller or other devices using the versatile mount.

Roots Focus

Roots Focus Fruit Punch Stick Packs are a convenient and delicious way to boost your focus, energy, and cognitive performance. Each pack offers a blend of natural ingredients designed to improve mental clarity and support sustained energy throughout the day, with no crash. Available in Blackberry Lavender Lemonade, Fruit Punch, Spicy Pineapple and Strawberry Watermelon.

Dropps 4-in-1 Plus Oxi Biobased Power Laundry Detergent

The 4-in-1 Plus Oxi Biobased Power Laundry Pods are the Swiss Army knife of cleaning: tackling stains, odors, fabric protection, and color preservation. As the first USDA Certified biobased multi-chamber laundry pod, Dropps offers high-performance, eco-friendly cleaning with advanced technology. Available in Free + Clear and Crisp Breeze.

A-Sha x Hello Kitty Mochi Pancake Mix

This adorably packaged pantry staple delivers a subtly sweet, buttery taste with a hint of vanilla, perfect for a classic, delicious breakfast. Made with rice flour, so they’re gluten-free, these pancakes have a soft, chewy and perfectly fluffy texture, and can be made in minutes with just eggs, milk, and oil. Available in both Original and Ube.

Whole Moon Coconut Milk

Whole Moon introduces its new coconut milk-a creamy, refreshing addition to its innovative lineup, the first-ever coconut milk made with whole coconut meat, no oils, creams, or parts. This launch showcases Whole Moon’s dedication to using whole ingredients to create a plant beverage that delivers exceptional taste, superior nutrition and a richer, more satisfying experience.

Supergut GLP-1 Booster: Daily Prebiotic Fiber Blend

The flavors are perfect for high-fiber mocktails that activate GLP-1, the hormone that controls appetite. With 7g of fiber, 0 sugar and 20 calories, it supports gut health and curbs cravings. Available in 3 flavors: Blood Orange, Raspberry Lemon and Watermelon Lime.

STōK Decaf Cold Brew Coffee

STōK Decaf Cold Brew is designed for people who want that smooth, bold taste of cold brew at any time. It delivers the same bold, coffee-forward flavor that fans love, without the buzz. STōK Decaf is available in the brand’s top two performing roasts, Unsweet and Not Too Sweet.

OPTASE® LIFE Sensitive Eye Daily Renewal Cream

OPTASE® LIFE Sensitive Eye Daily Renewal Cream is a preservative-free, fast-acting, hydrating eye cream that deeply replenishes moisture to renew dull and sensitive skin around the eyes.

Medela Pump In Style® Pro

The Pump In Style® Pro is an electric breast pump designed to support the transition from hospital to home. Informed by input from parents and healthcare providers, it features a clinically proven pumping pattern modeled after Medela’s Symphony® hospital pump to support efficient, comfortable milk expression at home.

ALDI – Exclusive Summit Waves Energy

Elevate your day with Summit Waves Energy, available exclusively at ALDI. Available in Pineapple and Starfruit, Peach, Blue Raspberry, Kiwi Guava, Watermelon, and Orange flavors, this refreshing energy drink delivers 9 vitamins and zero sugar to help power you through your day.

ALDI – Exclusive Specially Selected Burrata

Take your next charcuterie board up a notch with this Specially Selected Traditional Burrata Cheese! The rich, creamy burrata is made in America, following traditional methods, for an award-winning taste and texture in every bite. Pair yours with salty crackers and cured meats, or add it to a colorful salad to put the perfect finishing touch on your lunch break!

ALDI – Exclusive Bear Bros Sauvignon Blanc

Discover the crisp and refreshing taste of Bear Bros Sauvignon Blanc. With a 13% ABV, this white wine is perfect for casual sipping or pairing with light dishes such as salads, seafood, and chicken. Enjoy a glass with friends or unwind after a long day – it’s sure to be a delightful addition to your wine collection.

ALDI – Exclusive Specially Selected Rioja Riserva

Specially Selected Rioja Riserva undergoes 36 months of oak maturation, bringing out delightful aromas of vanilla, spices, and aromatic herbs. This wine pairs wonderfully with grilled or roasted meats like NY strip steak, beef tenderloin, lamb chops, and venison stew. For cheese lovers, it's excellent alongside Fontina de Provence. Imported from Spain, it has an ABV of 13.5% and makes a great choice for your next meal or special occasion!

ALDI – Exclusive Friendly Farms 2% Ultra-Filtered Milk

Friendly Farms Lactose Free 2% Reduced Fat Ultra Filtered Milk offers 40% less sugar and 14g of protein per serving. This ultra-pasteurized milk is perfect for your morning cereal, coffee or a refreshing glass on its own. With no growth hormones, it's a great choice for those seeking a healthier milk option.

ALDI – Exclusive Specially Selected Organic Bronze Cut Pasta

Specially Selected Organic Pasta is crafted from 100% organic durum wheat sourced from Italy, combined with pure water from the Italian Alps. Offered in Cavatappi, Fusilloni, or Penne Ritorte shapes, this pasta is perfect for capturing rich and flavorful sauces, making it an excellent choice for your favorite dishes. Its distinctive bronze-cut texture enhances sauce retention, elevating the taste and presentation of every meal.

ALDI – Exclusive Savoritz Sea Salt or Honey Mustard Pretzel Crackers

Savoritz Pretzel Crackers are the perfect choice for a quick, flavorful bite – enjoy them straight from the box or pair them with your favorite cheese or dip. To make them even better, the non-GMO verified ingredients ensure you’re making a wholesome snacking choice. Add a touch of flavor to your day with Savoritz Pretzel Crackers in Honey Mustard or Sea Salt.

ALDI – Exclusive Benton’s Mini Waffle Cones

Relive the joy of your favorite childhood treat with ALDI-exclusive Benton’s Mini Waffle Cones. These delightful mini cones combine a crunchy waffle exterior with a smooth Belgian Milk Chocolate, Dark Chocolate, or Caramel center, creating a perfect bite-sized indulgence. Ideal for parties or a sweet finish to any meal, they're sure to satisfy your nostalgic snack cravings!

ALDI – Exclusive Burman’s Wing Sauces

Bring bold and delicious flavor to your meals with Burman’s wing sauces. The Parmesan Garlic Wing Sauce offers a rich blend of savory Parmesan and garlic, perfect for wings, marinating chicken, drizzling over pizza, or enhancing grilled vegetables. For a spicy kick, Burman’s Medium Buffalo Wing Sauce delivers bold heat ideal for wings, grilled meats, sandwiches, and more. Keep both sauces on hand to easily elevate your dishes and enjoy a variety of irresistible flavors.

ALDI – Exclusive Specially Selected Garlic Provola or Roasted Vegetable Flatbread

Enjoy the rich and satisfying flavors of Specially Selected flatbreads, perfect for any occasion. The Roasted Vegetable Flatbread features a wood-fired crust topped with cheese and savory roasted vegetables, making it an ideal quick and tasty meal. The Garlic Provola Flatbread offers a delicious blend of cheesy garlic sauce and cheese on a crispy wood-fired crust, perfect as an appetizer or a simple meal. Both flatbreads bake to a golden crisp and are sure to please whether you're enjoying a casual dinner or entertaining guests.

ALDI – Exclusive PurAqua Italian Sparkling Water

Transport yourself to the Italian coastline with PurAqua Italian Sparkling Mineral Water, beautifully packaged in elegant glass bottles. This refreshing, low-sodium beverage is naturally carbonated and features a delicate mineral balance for a crisp, clean taste. It's the perfect addition to group picnics or sophisticated dinners at home – enjoy the pure essence of Italy with every sparkling sip.

ALDI – Exclusive PurAqua Fizzer

Introducing the new ALDI-Exclusive Summit Fizzer, crafted with all-natural caffeine to give you a gentle, clean boost that energizes without the crash. Available in Tropical, Tri-Berry, and Berry Citrus flavors – enjoy the crisp, invigorating bubbles with zero grams of sugar, no artificial flavors or sweeteners, and only 5 calories per can, making it a guilt-free delight. Infused with powerful antioxidants, it's not just refreshing-it's nourishing, supporting your well-being from the inside out.

Tide Original Liquid Laundry Detergent

Tide has launched its most significant upgrade to Original Liquid Detergent in 20 years, introducing a Boosted Formula that enhances grease and stain-fighting capabilities. This innovation offers brighter colors, whiter whites, and lasting freshness, all while maintaining Tide’s iconic scent. The new formula is available at the same price as before.

Gain Tango Scent Boosters in Strawberry + Shea

Gain Tango Scent Boosters feature fruity and floral bead combinations, including Strawberry + Shea and Piña + Plumeria, delivering fragrance bursts for up to 12 weeks. Using mixed-bead technology, these boosters infuse fabrics with long-lasting scents, blending fresh floral notes with fruity top notes for a joyful laundry experience.

Downy Unstopables Unlimited Collection

This year, Unstopables launched the Unlimited Collection, a new line of in-wash laundry scent boosters that make fine fragrance accessible to everyone, everywhere. Inspired by the craftsmanship of prestige perfumes, the Unstopables Unlimited Collection redefines the scent booster category with bold, long-lasting aromas designed to luxe up everyday laundry.

DOLE Colada Royale Pineapple

Colada Royale is a non-GMO pineapple developed through 15 years of conventional breeding to achieve a naturally smooth, subtly sweet flavor with light coconut notes. Featuring pale, cream-colored flesh and grown sustainably in Honduras, it represents Dole's continued commitment to quality, responsible cultivation and the delivery of new sensory expressions of tropical fruit.

SheaMoisture Vitamin C + Niacinamide Even Tone Antiperspirant Deodorant Stick

This whole-body deodorant spray delivers 72-hour odor control with an aluminum-free, dermatologist-approved formula. Designed for all-over use, it offers invisible, residue-free freshness. Infused with fair-trade shea butter and certified organic ingredients, it provides anti-friction comfort and lasting protection. Perfect for those on the go seeking effortless, natural freshness.

SheaMoisture Manuka Honey & Oatmeal Smooth & Exfoliating Bar Soap

This dual-action formula smooths and exfoliates while deeply hydrating with Manuka Honey, Oatmeal, and Yogurt for 24-hour moisture. Designed for melanin-rich skin and crafted with 92% naturally derived ingredients and fair-trade shea butter, it delivers gentle exfoliation and lasting hydration, providing premium-quality care at an accessible price.

SheaMoisture Kalahari Melon Curl Stretch Multi-Tasking Volume Cream

The Curl Stretch Multi-Tasking Volume Cream hydrates, defines, and adds flexible hold for type 4 hair. Infused with hyaluronic serum, Kalahari melon, and marula oil, it helps reduce shrinkage from dryness, breakage, and tangles. Made with fair trade shea butter and free of harsh ingredients, perfect for twist-outs and wash-and-gos.

AXE Cherry Spritz Premium Deodorant Body Spray 4 oz Can

AXE Cherry Spritz, from the AXE Fine Fragrance Collection, is a premium body spray that provides 72-hr odor protection with cologne-quality fragrance. The luxurious scent showcases an indulgent, creamy fragrance infused with red apple scent, amber essential oil, and a splash of cherry goddess.

iPaw Turkey Tendon

iPaw Turkey Tendon Strip is a natural, protein-rich chew made from 100% premium turkey tendon. Easily digestible and low in fat, it supports dental health while satisfying your dog's natural chewing instinct. Grain-free and chemical-free, this healthy treat is perfect for rewarding, training, or daily enjoyment.

Coppertone Sport Face SPF 60+ 2.5 oz

Coppertone Sport Face Sunscreen SPF 60+ is enriched with antioxidants Vitamins C and E, provides broad spectrum UVA/UVB protection, and resists sweat and water. This high-performance sunscreen is a lightweight formula that doesn't leave a white cast and dries quickly. It leaves skin feeling soft and moisturized without clogging pores.

Dove Men+Care Whole Body Deodorant Spray Marine + Blue Cypress

Dove Men+Care Whole Body Deo offers freshness from pits to feet with aluminum- and paraben-free, dermatologist-tested formulas. The 2025 lineup introduces two new Vitamin E–enriched variants that combine care with bold scent. Available at Walmart nationwide for $12 MSRP.

Dove Men+Care Clean Comfort Hydrating Body & Face Wash Pump

Get healthier, smoother skin with Dove Men+Care Clean Comfort Body and Face Wash. With a fresh lemon and cedarwood scent, it hydrates with plant-based moisturizers, nourishes even the driest skin, and is paraben-free, cruelty-free, and made from 100% recycled plastic bottles-designed for clean, caring skin and a cleaner planet.

Easy@Home PdG Test Strips

At-home urine test strips that detect the progesterone metabolite (PdG). The tests provide data-driven insights into post-ovulation hormonal patterns. Sustained PdG levels suggest adequate progesterone support for the uterine lining. Results are uploaded to the Premom app for comprehensive family planning & tracking.

Premom Sperm Fortify

Premom Sperm Fortify is a daily oral supplement for adult men that supports sperm health and reproductive potential. It contains evidence-based ingredients such as acetyl-L-carnitine, CoQ10 (as ubiquinol), zinc, selenium, antioxidants A, C and E, and KSM-66 (R) ashwagandha to help support sperm count, motility, and morphology during preconception efforts.

Necto Pet Temperature Monitor

The Necto Pet Temperature Monitor tracks temperature, humidity, and power status, sending instant alerts via text or email if conditions become unsafe. Using cellular technology, it provides reliable coverage that gives pet owners peace of mind, keeping them informed so they can act quickly to protect their pets.

Whirlpool 24″ Stainless Steel Dishwasher with Spin&Load Rack and AI Intelligent Wash – 50 dBA

Make clean up a breeze with the Whirlpool 24″ Stainless Steel Dishwasher with Spin&Load Rack. Featuring the first and only 360° spinning lower-level rack, the Spin&Load reduces the need to bend and reach while loading and unloading. Simply spin the rack and easily access every corner.

Spruce Power Wand Weed & Grass Killer

Spruce is a new weed and grass killer that shows results in one hour and dead weeds in one day. Made with a simple formula, it's safe for people, pets, and bees when used as directed - offering a worry-free, satisfying way to tackle stubborn weeds in your outdoor spaces.

Président® Rondelé Spreadable Cheese

Rondelé is a whipped, creamy, spreadable cheese made from milk and cream, blended with herbs or fruit for rich, craveable flavor. With varieties like sweet-and-spicy Mango Habanero and classic Garlic & Herb, its smooth texture lets you spread it, dip it, or cook with it – offering quick, convenient versatility for everyday snacks, simple meals, and easy entertaining.

Newsweek

This story was originally published January 23, 2026 at 10:15 AM.