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Prodigal Company marks 25 years of service

Prodigal’s presence has increased in manufacturing and in the growing industry of 3D printing.
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Jeff Hedrich 12032019
Jeff Hedrich is president and lead brand strategist at The Prodigal Company, which specializes in branding, marketing and digital communications. (Contributed photo)

BOARDMAN — The Prodigal Company, which specializes in branding, marketing and digital communications, is rounding out 25 years of service to some of the region’s best-known brands with a number of new clients and projects.

On the digital front, Prodigal, 42 McClurg Road, recently was awarded the contract to develop a national web-based system to connect all of the STEMs across the country by the Teaching Institute for Excellence in STEM, known as TIES.

Another national client, TLC Insurance Group, asked Prodigal to create a new website to connect its agents nationwide to help provide group retiree and Medicare coverage options.

“What’s differentiated our business over the years is our proprietary Brand MRI process and the thinking that drives it to help our clients identify their competitive advantages. It’s this thinking that we bring to every facet of our work, including digital services, that truly makes a difference for our clients,” Jeff Hedrich, president and lead brand strategist at Prodigal, said in a news release.

Prodigal saw its presence increase in manufacturing with new projects for Taylor-Winfield Technologies Inc. and in the growing industry of 3D printing for Grale Technologies Inc. and Big Metal Additive.

Two of Prodigal’s longest-standing clients, who have been with the company for nearly 25 years, embarked on new marketing initiatives. Farmers National Bank, through a partnership with Prodigal, Segmint and Audience X, launched new digital marketing efforts. And Sheely’s turned to Prodigal for new lifestyle-focused TV spots and help them enter new geographic markets.

To learn more about Prodigal, visit prodigalcompany.com or call Adrienne Sabo at 330-707-2088.