[EDITOR'S NOTE — Each week, this feature section, “Movers and Makers,” will feature the stories of the movers, launchers, entrepreneurs and makers who contribute to the vitality of the Mahoning Valley. This section is supported by our first community partner, Farmers National Bank.]
BOARDMAN — As customers enter Maggies Magic Muffins, the scent of warm baked goods wafts in the air. The display case of fresh-baked muffins is immediately eye-catching to both breakfast and dessert lovers alike.
With 45 muffin options daily, customers will have no issue finding a muffin that suits their taste buds.
Maggies Magic Muffins, 7932 Southern Blvd., rotates through 75 flavors, with popular options being Glazed Blueberry, Abbey Road, Chocolate Chip with Chocolate Fudge Icing and Marshmallows, Good Vibrations, Cherry and Blueberry Cream and, as the weather cools, pumpkin-flavored muffins will gain in popularity.
The muffin shop also offers breakfast sandwiches for guests who want to skip the sweets.
As the fall season approaches, Maggies Magic Muffins is making preparations to host Maggies Fall Festival on Sept. 18.
Kristin Sailor, owner of Maggies Magic Muffins, said the festival will host a plethora of small business and artist vendors to sell antiques, furniture, gallery art and more, and offer popular fall foods like roasted corn and caramel apples.
The festival will host a corn hole tournament, and, Dr. Charles Verbanic of Pristine Dental will be providing botox, juvederm and tooth gem services during the event as well.
Maggies Fall Festival will also be an opportunity for Sailor to officially put all of Maggies Magic Muffins’ fall flavors on display.
Sailor began selling muffins wholesale to vendors in Youngstown and Pittsburgh in 1996, the same year she had her second child, Margaret Ann, nicknamed Maggie. The success led to Sailor opening the Boardman storefront in February 1999, and a partnership with her mother, Margaret.
Together, Sailor’s mother and daughter are the namesake of Maggies Magic Muffins.
Sailor said she always wanted to be an entrepreneur, but didn’t know what path to pursue. That was until she read a book about a brother and sister duo in Chicago who started a muffin company and made $2.5 million in their second year.
“That's where I got the idea,” she said. “I just wanted to make enough money to buy milk and diapers for my, you know, my, my babies. I always cooked, but [wasn’t] a baker. But I came up with a great recipe and ran with it. And it took off like gangbusters pretty quickly,” she added.
Sailor’s mother, who was an advisor for Youngstown State University’s school of business, aided in the behind-the-scenes aspects of the business, and purchased the Maggies Magic Muffins Boardman property in 1998.
“We talk about it nowaday and she has always sort of aspired to open a business. The idea of having a business with her daughter was something made of dreams for her,” Sailor said.
Sailor said one of the more rewarding aspects of being in business for over 20 years is watching her customers grow up and evolve.
“The best part about the job is watching all these families grow, and seeing, you know, making all these friends and being just a part of this community. I love Youngstown, Ohio, very proud to be [in] a place that the people have to come to when they come into town. I feel incredibly, incredibly blessed,” she said.
Maggies Magic Muffins still offers wholesale opportunities for businesses who are interested in collaborating.