Ford Super Duty Gets New Threads With Carhartt Special Edition
From Eddie Bauer to...Carhartt?
It's safe to say that the Ford and Eddie Bauer collaboration has been one of the most popular tie-ups between a car manufacturer and automaker. The cross-branding partnership ran from 1984 to 2010, and Ford hasn't had a clothing partner since.
This year, however, things are about to change. For the 2027 model year, the Super Duty pickup gains a new special edition, the Carhartt. Yes, that Carhartt, and with that, Ford goes from partnering up with an outdoor brand to a company that's best known for work wear.
The Super Duty Carhartt
Unlike Eddie Bauer Fords, which served as the top-of-the-line models back in the day, the Carhartt is more of a special package. It's available for the Super Duty XLT Crew Cab, specifically single-wheel versions with four-wheel drive. Interestingly, it's the first time the Super Duty gets an apparel collab, as the truck was never offered with an Eddie Bauer version.
Ford says this package is 'centered in function, not decoration,' although the results of the tie-up are made clear the moment you take a look at it. There are Carhartt logos on the fenders, along with textured graphics on the doors and tailgate to let everyone know that this is a different kind of Super Duty. Those graphics are also said to offer a layer of protection from dirt and other road debris.
Other exterior upgrades? There's a spray-on bedliner that's adorned with a Carhartt logo, and the matte black grille is another touch to this model. Those wheels are worth talking about, too, as they're exclusive to this model and we're willing to bet those will be worth a pretty penny someday.
Of Course, It's Got Carhartt Threads Inside
Inside, the seats are trimmed in Carhartt fabrics, so you can bet that they'll be hard-wearing. At least, that's what we expect given the brand's reputation for its workwear. There are triple-stitch patterns on the seats and on the door trims. As for the fabric used, Ford says it's drawn from Carhartt's latest tool bag.
Further emphasizing this tie-up are embossed logos on the headrests and on the map pockets at the backs of the front seats. The heavy-duty rubber floor mats also get Carhartt logos.
Will There Be More Ford-Carhartt Models?
Ben Ewy, Carhartt's vice president of global product design, said: "Both brands are coming to life in a bigger way with us coming together." While it's not a confirmation of further collaborations, there is a glimmer of hope that it will happen should it prove successful.
In the meantime, it's reserved for the Super Duty, and we have to say it's pretty fitting for the supersized pickup. Of course, an F-150 or Expedition Carhartt edition would be neat.
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This story was originally published May 8, 2026 at 7:15 AM.