Members of the Madrigal family from “Encanto” don’t talk about Bruno, but fans of the Disney movie can’t get enough of an iconic hit about the ostracized member of the family.
Since the movie’s home release on Disney+ on Christmas Eve, “We Don’t Talk About Bruno” has been one of the hottest songs in the country.
Performed by the entire Madrigal family during a pivotal point of the movie, the song is all about the black sheep of the family, Bruno, whom the family sings about despite the name of the song. It was written by “Hamilton” creator Lin Manuel Miranda, who previously penned songs for another Disney animated movie, “Moana.”
It’s become the first Disney song to top Billboard’s Streaming Songs chart. Not even “Let It Go” from the 2013 film “Frozen” can say that — it peaked at No. 2 on the chart. According to Disney Animation, “Bruno” was streamed 25.2 million times in one week.
“Bruno” rose up to No. 5 on the Billboard Hot 100 charts this week to become the fifth Disney Animation song to reach the top 5. It joins “A Whole New World” from “Aladdin”; “Can You Feel the Love Tonight” from “Lion King”; “Colors of the Wind” from “Pocahontas and “Let It Go,” famously sung by Broadway star Idina Menzel.
“The organic nature of the audience landing on ‘We Don’t Talk About Bruno’ really is the marketplace picking the single and that’s quite unusual, especially for an animated film,” Chris Molanphy, Slate’s chart analyst and host of music history podcast Hit Parade, told USA Today.
Over on iTunes, “We Don’t Talk About Bruno” is the No. 2 song on the service as of Friday, Jan. 14. It also topped the Spotify Top Songs-USA chart.
The song has helped push Miranda’s full “Encanto” soundtrack to a No. 1 spot on the Billboard 200 albums chart. “Encanto” is only the sixth animated movie to achieve that honor.
“Bruno” is leading the way, but other “Encanto” songs are also charting high. “Surface Pressure” sits at No. 13 on the Billboard Hot 100 chart and No. 6 on iTunes. “The Family Madrigal,” the opening song of the movie that introduces the family, is No. 24 on iTunes and No. 62 on the Billboard chart.
Many fans have joked about their love for the song, with some saying it has been playing nonstop in their homes.
TikTok has been integral to the viral success of the song, as many users have used it in tribute clips, according to The New York Times.
“I could look at the TikToks all day,” one of the ”Encanto” directors, Jared Bush, told the Times. “Everyone is finding a different entry point, whether it’s a specific moment or character dynamic. There’s something in it for everybody and, honestly, it’s just delicious.”
This story was originally published January 14, 2022 2:14 PM.